The International Journal of Consumer Research (IJCR) aims to publish high quality research on all aspects of consumer behaviors and consumptions. As an international academic journal, IJCR provides a global and multidisciplinary forum to understand consumers from psychology, sociology, anthropology, marketing and consumption economics perspectives.  All submissions will go through a strict double-blind peer-reviewed procedure based on strong theoretical conceptualization and rigours research methods. Short research notes and commentary, with innovative approach and insightful ideas are also welcome.     

Submission of a manuscript to this journal represents a certification on the part of the author(s) that it is an original work, has not been published elsewhere and should not be under consideration for any other publication at the same time. The only exception is manuscripts in conference proceedings, as long as they represent work in progress toward the manuscript submitted to IJCR. Authors infringing any existing copyright will indemnify the publisher. For ease of dissemination and to ensure proper policing of use, all accepted manuscripts and contributions become the legal copyright of the publisher unless otherwise agreed.

Upon submission, the editor will review each manuscript and if it is judged suitable for publication in IJCR, it is then sent to two referees for double blind peer review. Based on the reviewers’ recommendations, the editor then decides whether the manuscript should be accepted as is, revised or rejected.

As a guide, articles should be between 3,000 and 6,000 words in length. It must be DOUBLE-SPACED using 12-point Times New Roman font. A title of not more than ten words should be provided. Page one should show full name of all authors, affiliation, e-mail address and full international contact details. Authors should not be identified anywhere else in the article. Page two should contain the article title, abstract and the contents. Authors must provide up to six keywords which encapsulate the principal topics of the article.

Headings must be short, clearly defined and not numbered. The use of Footnotes within the text is discouraged. All Figures (charts, diagrams and line drawings) and Plates (photographic images) should be submitted in both electronic form and hard copy originals. Figures should be of clear quality, black and white and numbered consecutively with Arabic numerals.

Tables must be numbered consecutively with roman numerals and a brief title. In the text, the position of the table should be shown by typing on a separate line the words “Insert Table V Here”.

References to other publications must be in Harvard style and authors must carefully check for completeness, accuracy and consistency. All author names and initials and full journal title must be included. You should cite publications in the text: (e.g., Wang 2010) using the first named author’s name. At the end of the article a reference list in alphabetical order should be supplied.

For books: surname, initials, (year), title of book in italics, publisher, place of publication, e.g. Wang, (2010), Handbook of Contemporary Marketing in China: Theories and Practices, Nova Science Publishers, Inc., New York.

For book chapters: surname, initials, (year), “chapter title”, editors’ surname, initials, title of book in italics, publisher, place of publication, pages, e.g. Yan, D., Bradley, B. and Wang, C. (2010), “The Chinese notion of Guanxi”,  in Wang, C. (Ed.),Handbook of Contemporary Marketing in China: Theories and Practices, New York, 2010, pp. 28-59.

For journals: surname, initials, (year), “title of article”, journal name in italics, volume, number, pages, e.g. Wang, C. (2007), “Guanxi vs. relationship marketing: Exploring underlying differences”, Industrial Marketing Management, vol. 36, no. 1, pp. 81-86

For electronic sources: if available online the full URL should be supplied at the end of the reference including the date it was extracted.

Note: If an author wishes to submit a paper that has been already prepared in another style, he or she may do so. However, if the paper is accepted (with or without reviewer’s alterations), the author is fully responsible for re-typing the manuscript in the correct style as indicated above. Neither the Editor nor the Publisher (ABRC Limited) is responsible for re-preparing the manuscript copy to adhere to the journal's style.

Send your paper as MS Word Attachment to The Editor – Professor Cheng Lu Wang at cwang@newhaven.edu. In the subject line, please indicate that this is a submission to the International Journal of Consumer Research (IJCR). The body of the email should contain your cover letter indicating the corresponding author and a request to the Editor that the manuscript be sent out for review. Submissions will be acknowledged via email within two weeks.

Each article must be accompanied by a completed and signed Copyright Release Form. At this stage the manuscript will be considered to be the definitive version of the article. You are responsible for preparing manuscript copy which is clearly written in acceptable, scholarly English and which contains no errors of spelling, grammar, or punctuation. Neither the editor nor the publisher (ABCR) is responsible for correcting errors of spelling and grammar. Check your paper for the following common errors:

• dangling modifiers
• misplaced modifiers
• unclear antecedents
• incorrect or inconsistent abbreviations

Also, check the accuracy of all arithmetic calculations, statistics, numerical data, text citations, and references. INCONSISTENCIES MUST BE AVOIDED. Be sure you are consistent in your use of abbreviations, terminology, and in citing references, from one part of your paper to another.

Once accepted for publication, the final version of the manuscript must be provided as an attached file to an e-mail.

All authors will receive one copy of the journal issue as well as five complimentary reprints of their article. These are sent several weeks after the journal issue is published and in circulation. An order form for the purchase of additional reprints will also be sent to all the authors at this time. (Approximately 8 weeks is necessary for the preparation of reprints).