MAG is committed to research of the highest quality that advances theory and makes a practical contribution to marketing management practice and/or policy development. The founding director of MAG is Associate Professor Kim-Shyan Fam.

In 1997, MAG was a group with only three active researchers based in New Zealand and Australia. It quickly expanded to include three faculty members from Europe. Currently, MAG has over 380 academics and practitioners from 30 countries. They come from all walks of academia and industry, including dean of reputable business schools, professors, research students, and entrepreneurs. Over half of them are from Asia followed by USA and Europe.

MAG consists of academics, research students and practitioners who share an interest in Asian culture and marketing. The Group’s primary research interest is to advance knowledge on why and how these cultural elements (i.e., material, religion, aesthetics, language, social organisation, education, politics and law, values, and ethics/etiquettes) influence the theory and practice of marketing in a particular market.

MAG is an intellectual community that supports and shares resources with its members. The Group encourages members to eschew ‘individual’ for collaborative, team-based research; mentors members to produce their best work; nominates members as examiners and reviewers; invites members to be co-guest editors; shares datasets; and where possible, hosts a member.

The Group’s objectives include: