The Marketing in Asia Group (MAG) or MAG Scholar brings people together who share an interest in learning the business of Asian business. MAG acts as a home for a community of academics, research students and practitioners who take Asian marketing and Asian issues seriously, but who also adopt a strong global perspective. It seeks to undertake and disseminate Asian marketing knowledge based on rigorous, yet pragmatic research. Its work focuses on the relationship between Asian culture and marketing issues and practices in Asia.